Once leather has been cleaned, it is important to keep it conditioned. Conditioning the leather keeps it soft, supple, and reduces the risks of the leather cracking. Bag owners must be aware that before they condition their designer bag, it must be thoroughly cleaned. Brands to try: Fiebing's Leather Balm Neutral Cleaner Softener Protector Top Finish 4oz cost: 8.95 (ebay)